Let’s March on to March together. This summer 2017 collection talks about a friendship between women of all ages. We believe that everybody has their own way of expressing themselves through dressing up. In a group of women, each of them has a unique and interesting character. EP wants to focus on the importance of each character that makes an entire group attractive.
We call this friendship “Best Friends Forever or BFFs.” Have you ever thought about how your best friends are? You friends can be those who you have grown up with since childhood or they can be those whom you met in the recent years. Have you ever realised how each of you is quite different? Normally, a group of friends consists of 5-6 friends. In EP BFFs, we are a group of 6 friends; Sophia, Gigie, Sasha, Ruby, Emily and Kate. As mentioned, everybody has their own way of expressing themselves through dressing up. Some might prefer specific colours such as pastels, some might prefer to wear a skirt, some might prefer to invent their own distinctive style.
This collection will take you on a journey of learning characters of these 6 beautiful women and how they dress. What’s so special about the collection is that illustrated cartoons of the 6 characters are printed onto the fabrics. The cartoons will be the identity of EP summer 2017. We also feature the old-school stripes, polka dots, slip-on dresses over tees, bows, a peter pan styled collar, cardigan and colourful printed dresses in order to make the collection much more fun!