‘Aun’s Baguettes’ was a name that didn’t really describe the passion that many people feel about eating bread. Just a few months after opening Aun’s Baguettes in Cha-Am, owner Khun Aun (Jettapon Yoswichai) quickly realised his bakery name needed to reflect to that passion, so a decision was made to change the name.
‘Aun’s Baguettes’ is now ‘Love Bread’. Changing the name of any business is a big decision to make. Apart from the costs (signage, packaging, customer information etc.), there’s brand loyalty to consider. In this case Khun Aun’s customers encouraged the change, (they are bread lovers) so rebranding their favourite place for coffee and comfort food was very welcomed. So what has changed apart from the name? The short answer is almost nothing. Same baker with a passion for the product (bread of all varieties, coffee, sandwiches, light meals AND baguettes), same service and same location. Just a new name that reflects what it’s all about; we all love bread! Love Bread Where: Narathip Road, Cha-Am; on the left heading from the main traffic lights half way towards the beach. Open: 7 AM to 6 PM everyday. Contact: 032 470 205