Play is now well underway in the 15th Hua Hin – Cha-Am Golf Festival after a colourful opening ceremony heralding the first weekly tournament day at Lakeview Golf Course on 31st July.
The opening ceremony featured representatives of the nine participating golf courses arriving on big bikes, a traditional Thai dance performance with a twist; the dance story rival’s golf prowess being the decider of their dual. In attendance was the Phetchaburi and Prachuap Khirikhan Golf Course Association Chairman Khun Suwit Reanrogruang and Board Members. The Tourism Authority of Thailand was represented by the local and regional Directors. Many more VIPs, including media stars, joined the full field of golfers ready to tee-off. TAT Governor Thawatchai Arunyik said, “The Hua Hin/Cha-am Golf Festival has been held successfully for many years now to promote golf and other sports that tourists can enjoy in Phetchaburi and Prachuap Khiri Khan.
As the event has become better known by sportsmen and women internationally, it has become much anticipated by local businesses, which enjoy a boost of visitors during what has traditionally been the province’s low season. However very few non-Thai golfers were in attendance; with the exception of local golf tour operators and management staff from the golf courses involved.
Timely marketing of this important event may still need to be in need of development to achieve the Festival’s promotional aims and to become a focus for low season golfing tourists. During the two months of the festival (August & September), the 9 participating golf courses are offering special promotions at 1,000 and 1,800 THB green fees per person per round (not tournaments). For more information about the Golf Festival visit: www.ppgathailand.com/golffestival-2016