Hilton Worldwide (NYSE: HLT) has announced that it has extended its relationship with the Asian Tour as its Official Hotel Partner for 2016. Initiated in September 2015, the partnership with the Asian Tour provides support to professional golfers playing on Tour, which compliments the golf partnership also established by Hilton in Europe. It also gives an opportunity for engagement with the growing number of golf fans on and off the course all year round.
Activation at marquee events across the season is another important element of the partnership. Following several successful partnerships in 2015, this will continue across the year, beginning with the Maybank Championships in February in Kuala Lumpur in collaboration with Hilton Kuala Lumpur. “We are pleased with Hilton’s extension of our partnership. Their commitment towards the Asian Tour underscores the global appeal of the Tour, and we look forward to continuing our mutually rewarding partnership,” said Mr Kyi Hla Han, Commissioner, Asian THilton Worldwideour. Hilton will continue to sit alongside other major corporations as partners of the Asian Tour, which include ECCO, Rolex, Titleist, FENIX Golf and Fuji Xerox.