The Hua Hin Jazz Festival was a major event on the local calendar for many years before disappearing then remerging last year. This year we witnessed the biggest and best Hua Hin International Jazz Festival to date, including a preliminary Gala Charity Dinner and a number of local venues taking advantage of performances by international artistsat their own ‘side events’, One of the reasons for the Festival’s success was collaboration between the organisers, local businesses AND the local media. In our case discussions were underway over three months ago; that’s never happens!
It’s a common complaint from all members of the English language media that information about coming events are ‘discovered’ by hearsay or revealed far too late. Unfortunately this includes official tourism bodies as well as the promoters. Anyone who has been in Hua Hin in recent times would have been ‘Blind Freddy’ not to know about the Jazz Festival as the media was actively involved in the promotion rather than accidentally seeing a roadside poster. We also need to thank Air Asia for an invitation to attend the Hua Hin Airport to welcome the inaugural Air Asia flight from Kuala Lumpur on 18th May.
As we learnt back in August last year, Air Asia’s plans are for much more than flights between Kuala Lumpur and Hua Hin. Some nine months later and the transformation of local tourism is no longer a distant pipedream; the implications really are profound. By the time the readers see this edition of Hua Hin Today; I’ll have taken a flight from Hua Hin to Kuala Lumpur and a connection to Australia for a short break; but more about that journey in the July edition.