Thanks to Iss Klugman we were invited to meet the well-known Michel Adam; the founder and sole owner of F Fashion TV. He welcomed us to his regular suite where he stays every time he is in Bangkok. He is not different at all from what you see in TV and wearing the F Fashion T-shirt. Very politely he asked us to wait in the living room until he had finished his meeting with a big island development company from Philippines. The suite had a spectacular golf course view, so I could have waited forever but it took only a while. Finally I had the chance to meet the famous Michel Adam, feeling stressed as I knew his time was limited so I started the interview immediately. I hope you enjoy the interview reading his comments below:
Tell us a few things about starting F Fashion.
I first came to Thailand in the 80’s for holidays and it didn’t take me long to see business opportunities. I started a textile business, Eden Group with more than 4,000 workers. Five years later because of the financial situation in Thailand and the currency drop, I decided to sell the company which later became a very successful business. I then moved to Paris and became involved with various businesses, real estate projects etc. Amongst them I opened the F Café which quickly became popular with fashion designers, models, and the industry’s movers and shakers. At that time I realised there was a big demand for clubs and restaurants that play fashion footage on big screens. This was the beginning of F Fashion TV.
Is Fashion TV entering the red carpet?
Actually We ve just finished filming it today and we start selling it next Monday. ‘Exodus in Shanghai’ is the name of the film. Is an action/adventure film of Dr.Ho a Chinese consul in Vienna in 1983 who issued exit visas to many Jews against the instruction of his superiors. What is your latest project? With previous events in Dubai and Abu Dhabi I feel that the market there is now ready for F Fashion. Dubai is the natural home of luxury, fashion and style and it is fitting that Fashion TV has a new home there.
We are designing a huge development in Dubai, close to Jumeirah Emirates towers very close to the airport and close to the big mall on the way to Abu Dhabi. This project is composed of hotels, residences, showrooms and fashion outlets. The Fashion TV academy will also be there from designing fabrics to designing clothes, photography, video, media etc. The project is a new approach and it will have a big expo for concerts and big fashion exhibitions, fashion shows etc. This complex will be the base to deliver to all around the world all products from F Fashion TV.
How is your project in Bali and Singapore running?
This is running very well. Even when Bali had serious problems in past years, we were doing quite well there. Instead of average tourists we are focusing on groups of 20-30 people, Citibank for example have fun parties. We developed the market for young successful businessmen, who want to meet those they deal with everyday. Fashion TV and is always attractive as a meeting point for people who have the same lifestyle. Our Club in Singapore is doing very well, then Shanghai and Guangzhou are also very big clubs. Each place has its own management requirements.
After all this successful businesses, do you have any plans for Thailand, especially in Hua Hin?
Of course we do. We like to develop our hospitality business in Thailand; including cafes, hotels and residences as well as sunglasses and watches. We have many products and many different projects just waiting for the right time and the right ideas. We have started new cafes that work very nice in Vienna, The F Café Vienna. Our high standards with F Fashion, big TV screens all around the place, beautiful waitresses and great quality coffees and cakes. This is a concept that we would like to bring to Thailand, we’ll see. Hua Hin has a lot of opportunities. Is not overcrowded from tourism and high end tourism is here. I can see a lot of opportunities to develop, it reminds me San Tropez. I can easily see the good future in Hua Hin but how quick is a question. When meeting people like Michel Adam, there is never enough time for all the questions to ask. It has been an experience meeting someone with big visions who they sees business opportunities everywhere.