With few foreign tourists, Hua Hin hoteliers urged to focus on domestic market

Hua Hin Beach. File photo

More foreign tourists are expected to visit Hua Hin but not until January or February next year, according to a leading tourism industry figure.

Vice President of the Thai Hotels Association Udom Srimahachota, who is also an honorary  advisor the Hua Hin-Cha-am Tourism Association said that there had been very few bookings at Hua Hin hotels since Thailand reopened to foreign tourists on November 1.

Mr Udom told Thai language media that he expects the situation to improve, but not until early next year.

The tourism market in Hua Hin and Cha Am is almost exclusively being fuelled by domestic travellers both for leisure and business.

Mr Udom said that he believed foreigners will return to Hua Hin but not until January or February 2022 as the COVID-19 situation in the country continues to improve.

Instead, Mr Udom said hoteliers in Hua Hin and neighbouring Cha Am should focus on the domestic tourism market.

Mr Udom said that since restrictions in the country have been eased Hua Hin and Cha Am have seen an influx of tourists from Bangkok, with more likely to visit as people start to travel more.

Earlier, it was revealed that despite Thailand receiving now more than 40,000 visitors from overseas since November 1, just 8 foreign tourists have arrived in Hua Hin since the reopening.