Prachuap Khiri Khan officials are moving forward with plans to improve public transport options for passengers at Hua Hin Airport, aiming to provide greater accessibility and convenience for visitors arriving by air.
During a morning briefing at the Governor’s Residence on 18 February, Governor Sittichai Sawatsan chaired discussions on key provincial operations, including transport infrastructure developments.
The meeting, attended by Deputy Governor Kittiphong Sukhphakakul, government agency heads, civil servants, and representatives from public transport businesses, addressed ongoing transport challenges and initiatives.
New Transport Options at Hua Hin Airport
The Provincial Transport Office has been working with public transport operators to facilitate better connections for airport passengers.
As part of a trial, green songthaews operating on the Khao Takiab–Chatchai Market–Airport route have been authorised to pick up passengers directly from a designated point in front of the passenger terminal.
Addressing Limited Public Transport Options
Hua Hin continues to face challenges related to limited registered taxis and app-based ride-hailing services, a situation partly influenced by the impact of the COVID-19 pandemic. The provincial government is looking to establish a more structured system to ensure a reliable and efficient transport network for residents and visitors.
During the briefing, officials also noted that public and private transport services to major tourist destinations remain insufficient, making it difficult for travellers to reach key attractions. To address this, the governor has requested the designation of fixed routes and expanded bus services to improve accessibility.
Fair and Transparent Pricing for Non-Fixed-Route Taxis
Concerns over unclear fare regulations for non-fixed-route taxis were also raised.
The governor has instructed relevant agencies to implement a structured vehicle registration system and introduce clear guidelines to ensure fair and transparent pricing.
The goal is to standardise fares so they align with travel distances, reducing inconsistencies and improving the experience for passengers using hired vehicles in Hua Hin.
Future Public Transport Developments
In addition to airport transport improvements, officials discussed broader infrastructure projects, including the ongoing search for a suitable location for a new bus terminal in Prachuap Khiri Khan. The proposed terminal aims to enhance connectivity across the province and better serve both residents and tourists.
Meanwhile, another Morning Briefing chaired by Governor Sittichai Sawaetsan at the Governor’s Residence discussed efforts to modernise the province’s tourism sector, with a focus on infrastructure improvements, new tourism initiatives, and enhancing local attractions.
One of the main topics was improving access to tourist destinations. Officials highlighted plans to repair roads to enhance safety and convenience, alongside infrastructure upgrades such as new roadside pavilions, improved directional signage, and updated tourism information boards.
Cultural and Sports Tourism Initiatives
The meeting also explored new tourism initiatives, including the development of learning centres, aquaculture sites, coral reef conservation areas, and water sports facilities for activities such as surfing. Other proposals included fruit buffet gardens and the establishment of a global Muay Thai city hub. Additionally, efforts to enhance tourism standards were discussed, particularly in supporting local and processed products and advancing 20 model villages to gain international recognition as tourism communities.
The governor also announced plans to establish a tourism committee dedicated to food tourism. An upcoming event in Prachuap Khiri Khan will focus on promoting the province’s culinary heritage, with selected restaurants from each district participating in a food fair. The event will also feature Chef’s Table demonstrations led by chefs from prominent restaurants and hotels. The initiative is expected to benefit local businesses and communities while strengthening the province’s tourism industry.
Officials reaffirmed their commitment to positioning Prachuap Khiri Khan as a leading tourism destination by enhancing visitor experiences, promoting sustainability, and supporting the local economy.