The royal gem of Thailand’s world-class real estate is Hua Hin. Proud Group presents BluPort Hua Hin Resort Mall, a 4 billion baht shopping project covering 25 rai (9.8 acres) in the heart of Hua Hin. Thailand’s Best Kept Secret BluPort is a collaboration between The Mall Group, the leading retail group in Thailand. Proud Group will team up once again with Prayoonwitt Company, one of the largest construction companies in Thailand, both of whom pioneered luxury travel in Hua Hin with the InterContinental Resort Hua Hin BluPort boasts an impressive 140,000 square meters of space, with 25,000sqm allocated equally to international retail shops, a department store, gourmet market, a cinema complex and other uses.
In a massive vote of confidence for Proud Group’s vision, the retail space was almost fully booked on the day of the signing ceremony in October 2012. Dazzling Leisure Lifestyle Destination Hua Hin is literally a majestic seaside town where Thai royalty laid roots generations ago. The iconic beachside destination is a natural fit for Proud Group’s vision of redefining “living” through higher standards that transcend expectations and contribute in meaningful ways to the local community. Hua Hin receives glowing reviews from around the world. Lifestyle+Travel Magazine named Hua Hin “Thailand’s Best Kept Secret” and The Guardian calls it a “mix of rustic Thai charm and contemporary luxury”, while Travel and Leisure calls Hua Hin “one of the ‘Next Great Beach Resorts’ in Asia…The Far East’s answer to the Hamptons”.