The senior executive of Chiva-Som has lately talked to all staff about the center’s excellent performance that contributes to great success in 2011. Moreover, media in Europe and Australia ranked the center in the top list and even leaders of many countries worldwide would like to use its service here. Mr. Krib Rojanasathira, the managing director of Chiva-Som International Health Resort Co. Ltd., told his staff members of Chiva-Som Hua Hin, Bangkok and Phetchabun at the annual staff party of 2011 on 23 August 2012 that Chiva- Som enjoyed high level of service standard achievement as a nursing center after the world media, especially Australia’s magazines and England’s The Telegraph, had ranked it the best health care and wellness center for 6 consecutive years already.
In 2011, Mr. Krib, on behalf of the Chiva-Som’s executives, travelled to many countries around the world and found that no wellness centers elsewhere are as advanced and developed as Chiva-Som. Since M.D. Niwat Palanikorn joined in the team, the medical technology of Chiva-Som has been obviously improved and many guests in Thailand and other countries accepted it.
A leader of a Middle East country, for instance, came to Thailand to use the service at Chiva-Som, especially ‘Niran Lada’ – a well-known beauty treatment par excellence. Mr. Krib added that the executives of Chiva-Som were considering using a 1-Rai land plot adjacent to the center as a resort of world standard never existing before elsewhere. During the current low season, renovation and interior modification is being carried out to welcome the upcoming high season. Besides doing business, Chiva- Som also established the Pitak Hua Hin (Hua Hin Conservation) group under the patronage of HRH Princess Maha Chakri Sirindhorn.
The group is mainly responsible for environmental campaigns that include tree planting and training students and children to raise their awareness on environmental threat and pollution. Each year, the group organizes charity concerts and marathon rallies in which a lot of Thais and foreigners participate. Moreover, the staff of Chiva-Som are feeling up because their football team has for the first time won the Phetchaburi and Prachuap Khirikhan Football Match of 2012 – the highest prestige of Chiva-Som ever.
On this occasion, Mr. Krib informed all staff that increase of monthly service charge would be in effect at the end of August with 2-month payback and additional annual bonus on 31 December 2012. This financial raise aims to congratulate all staff for their hard work and encourage them to fight for victory in the future.