LOOKING TOWARDS A SHARED TOURISM DEVELOPMENT MODEL

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Hua Hin_Cha AM_tourism_Association_
Hua Hin_Cha AM_tourism_Association_

Dr Roongroch Seelungsawat is one of those community Members who really contributes in a personal way to the ongoing development of the Region as a sustainable tourism centre.
He is the President of the Hua Hin/Cha-Am Tourism Association and a very well informed spokesperson on tourism planning issues for the Region.

However one of the big issues in tourism development, as Dr Roongroch points out, is that there really is no ‘Hua Hin & Cha-Am Region.’ There are two separate Provinces involved with even the ‘small matter’ of obtaining funding for any organisation or project that crosses these borders being problematic.

His ‘big picture’ issue is the lack of a joint vision for how tourism that is cooperative, manageable and provides for the long term future for the communities concerned. As the growth between Hua Hin and Cha-Am continues the boundaries become even more blurred. Suggestions of a ‘Special Zone’ including both locations have been placed on the table, but this is yet to be realised.

The enforcement of regulations and requirements on developers to provide for the infrastructure needs created by the number of large projects is also a subject t he feels very passionate about.

The Hua Hin/Cha-Am Tourist Association has been drawing together a range of service providers in the tourism industry as a group with a voice in the tourism future for some 16 years. They meet monthly and on 7th/8th March will be hosting the annual Provincial Association Conference in Hua Hin. Once again ways of managing tourism and development growth is on the agenda.

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