Power Buy, one of the leading electrical appliances stores in Thailand, is opened in Hua Hin to serve the need for modern household electrical equipment of local people and foreigners living in the beachfront city. Owned by the Jirathiwat, one of the most wellknown Thai families who makes famous the Central Department Stores and the Central World in Bangkok, the Power Buy is located at the entrance of Soi Petchakasem 88. Covering 4-Rai areas, the store boasts various modern electrical appliances, namely LCD TVs, DVD players, electric fans, PCs, mobile phones, refrigerators, washing machines, air conditioners and kitchen utensils among others, said Mr. Suthisarn Jirathiwat, the Managing Director of the Power Buy. “All of our products are A-graded from leading brands like Samsung, Sony or Panasonic. They are manufactured in Thailand and already passed the quality assurance procedure. Plus, most of them are cheaper than those sold in Bangkok because middlemen were cut out,” said Mr. Suthisarn. “Moreover, we sell a lot of digital cameras of Canon, Nikon and Sony. The price ranges from 10,000 to 100,000 Baht.” The reason of establishing the Power Buy here is that Hua Hin is now fast growing, but still retains classic and contemporary charms as the most famous beachfront city of Thailand. Favored by Thais and foreigners alike, Hua Hin is frequented by many visitors who come to stay and do shopping. Mr. Suthisarn also confirmed that all the products sold at the Power Buy were manufactured by leading companies of Japan and South Korea in Thailand. So, their quality is superior. “The Power Buy in Hua Hin is now in the promotional period as it’s been recently opened. So, all the products here are cheaper than those in Bangkok and our customers will find it convenient to do shopping here more than in Bangkok or even in other countries. And we’d like to do business with other retailers in Hua Hin because benefit will belong to customers, not us,” concluded the Managing Director of the Power Buy.