The governor of Prachuab Khirikhan has encouraged public office chiefs, directors of provincial chambers of commerce, industry owners and representative of private companies to brainstorm and formulate a new 4-year plan to be in effect between 2018 and 2021. The governor Dr. Thawee Narisisrikul chaired a meeting with the main agenda being the new 4-year development plan of the province, from 2018 to 2021. The meeting had presentations from university lecturers of faculties of economics, commerce, industry and political sciences in Thailand, who demonstrated the potential of Prachuab Khirikhan tourism, hotel and industrial agriculture. The participants were encouraged to upgrade and improve businesses to serve the market requirements, and develop better quality local goods and products, particularly demand and supply along the economic route of ASEAN, Europe and America. The Thai government has asked all the governor of 76 provinces to brainstorm and study the problem in their areas, so that the cabinet and Thai ministers can consider their ideas developing public policy. The governor spoke about the provinces potential and promoting tourism, industry, agriculture, fishing and hotel business all year round. However he acknowledged the issue of water shortages in the summer months. Traffic congestion and marine ecology issues were also discussed as problems that the authorities of the province have to solve urgently.