The Tourism Authority of Thailand (TAT)’s Phetchaburi Office, in co-operation with the Phetchaburi Provincial Office, Cha-Am Municipality and Phetchaburi Rajabhat University, is launching the “Good Hosts of Cha-Am” project to promote tourism in the city and regain confidence of visitors. The case in which a woman from Switzerland was violently attacked at home on 16 April 2012 has somewhat tainted the good image of Cha-Am as it is a long-term holiday getaway much favored many foreigners.
Therefore, to bring back confidence among visitors and promote tourism of the city, this project exists and consists of several activities to achieve the goal: PR Medias to make tourists more aware of any danger in the city, ad hoc training for local business owners and people to create better understanding on local tourism and urgent tourist safeguarding. Participants of this project include 100- 120 business owners on the Cha-Am beach, restaurant owners, sellers, bus and tuk-tuk drivers, local community leaders and concerned people. They will attend the training on 18 July 2012 at the meeting room of Cha-Am Municipality.
The activity features a special lecture on sustainable tourism, importance of tourism for Thailand and Cha-Am, being good hosts to foreigners, safeguarding visitors, how service providers can impress tourists, Basic English communication and how to provide emergency contacts for tourists. Resource persons come from Phetchaburi Rajabhat University, TAT, the Office of Local Police and Tourist Police. It is expected that all the trainees for this program will gain more knowledge on tourism and service providing while actively providing more safety for visitors and improving better images of Cha-Am so that foreigners come back to stay here, resulting in thorough income for local business and people.
