The Director of Tourism Authority of Thailand’s Prachuap Khirikhan Office Mrs. Pinnart Chareonphol revaled her thoughts about past work at the TAT in Prachuap before taking a new position outside Thailand. She said she would be more than happy to help tourism of the country by encouraging foreigners to visit here and stay in Hua Hin and Prachuap Khirikhan. Mrs. Pinnart said that, for over 4 years in which she had served the TAT in Prachuap, there was a lot of hard work and problems, especially when she started working. Most of the problems were concerned about the location of the TAT’s local office in the province. However, after the office was moved to Hua Hin, all the work was carried out smoothly.
The TAT’s Prachuap Director added that most of the work concerned events, road shows, traditional and local cultural festivals, welcoming tourism business entrepreneurs, tourism promotion inside and outside Thailand as well as problem solving meetings with governmental sectors. She admitted that tourist attractions in Prachuap Khirikhan and Hua Hin, especially archeological sites, natural parks as well as man-made attractions like Hua Hin Floating Market were highly admired by foreigners and Thai visitors because of their unique identity and distinctive feature: ‘One Stop Services’. This concept focuses on complete choices that a tourist attraction caters to serve the need of tourists so that they do not have to go to any other places. Mrs. Pinnart informed that she was going to work for the TAT’s office in Khun Ming in upcoming October in China where other 5 TAT’s offices were scattering, such as in Beijing and Shanghai.
Her first project there is entitled, “The Romance in Royal Paradise Thailand” in which 999 Chinese newly wedded are invited to honeymoon in Phetchaburi and Prachuap Khirikhan. The first 100 couples will come here at the end of October after she goes to work there. So, hoteliers in both areas should prepare accommodations for them under this project. Other Chinese couples will continue coming here until the end of this year. Then, there will be a lot of other tourism promotion activities to come up. Mrs. Pinnart said that, although around 1.7 million Chinese visitors came to Thailand each year, most of them stayed in Bangkok, Phuket, Krabi, Pang Nga and Koh Samui because there were chartered flights that flied them directly from their location to those places without any transit at Suvannabhumi International Airport.
According to the Prime Minister Ms. Yingluck Shinawatra, by the end of 2012, up to 2.2 million Chinese tourists should have visited Thailand. She even thinks of opening one more TAT office in Guangzhou. The Association of Tourism Business Entrepreneurs in Hua Hin and Cha-Am has recently organized a farewell banquet to Mrs. Pinnart and the Deputy Director Mr. Charnyuth Sawetsuwan who is also taking a new post at TAT’s office in India.