Two big business companies of Thailand: Prayurawit and The Mall Group, will invest 4 billion Baht to transform Hua Hin to a new recretational, shopping, entertainment, fashion and restaurant hub of the country for both Thai and foreign visitors. On 20 October 2012 at the Intercontinental Hua Hin Hotel, the former Deputy Prime Minister Mr. Suwat Liptapanlop organized a ceremony to declare and celebrate joint-business cooperation between the Managing Director of Prayurawit Co. Ltd. Mrs. Jaraspim Liptapanlop and the Vice Chairperson of The Mall Group Co. Ltd. Mrs. Supalak Ampuch.
The two companies will carry out the BLUPART project on the 25 Rai western area in front of the Intercontinental Hua Hin Hotel. Worth 3,500 million Baht for all buildings and 500 million Baht for the plot of land, the project will be completed within the next 2 years and 6 months. With complete facilities including hotels, resorts, shopping complex that boasts all Thai and foreign fashionaable goods, famous restaurants, banks, cineplex and fitness centers, the BLUPART project will be bigger and supercede any lifestyle venues in Bangkok and other provinces of the country. It will also create a unique identity of Hua Hin, a famous beachfront town of Thailand.
According to Mr. Suwat, the BLUPART will upgrade Hua Hin as the Riviera of Thailand because the city enjoys the longstretching beaches of hundred kilometers and top-notched accommodations and entertainment venues the same as the French Riviera or beaches in Morocco and Italy. He added that it was a good opportunity that Prayurawit and The Mall Group joined the project to fulfill the charm of Hua Hin and attract small and medium sized business onwers as well as Thai and foreign tourists who like to visit the city in either high or low seasons. With the BLUPART, Hua Hin will create the first super high season for tourists and will be ranked the 5th most grequented tourist attraction apart from Koh Samui. Phuket, Pattaya and Chiang Mai. “An urban development plan was initiated for Hua Hin during the government of Dr. Thaksin Shinawatra because the city boasts tourist attractions, such as Klai Kangwon Royal Palace, Hua Hin Royal Golf Course, Chatchai Night Market and Chiva Som,” said Mr. Suwat.
“As a result, a new innovation needs to be made to keep the city up with modern time.” Mr. Suwat added that, when he was the Transport Minister, he worked with the owner of Chiva Som H.E. Bunchoo Rojasathira to successfully renovate the Boh Fai Airport (Hua Hin). Now, he is campaigning on the high-speed express train from Bangkok to Hua Hin of which construction of the railroad has already been completed in Ratchaburi. The current government already approved in principles and budget, so this project will hopefully be finished in 2017.
In terms of traffic congestion in Hua Hin, Mr. Suwat informed that he discussed about the problem with the government and got a 160 million Baht budget to construct a bypass from Tab Tai to Hua Na-Nong Kae. This expressway, to be completed in 2013, will faciliate those who would like to come to Hua Hin without passing its central area and effectively improve the city’s urban plan system and traffic in the future.