Ford Thailand Showcases 1.0L EcoBoost Engine combined with the ‘Small but Powerful’ Self-Defence Workshop for Women


Women are often viewed as being at a physical disadvantage because of smaller build, making them generally weaker than men and therefore unable to protect themselves against potential threats. Is that how you view them?

To help women realise their hidden strength, Ford Thailand arranged the “Go Further with EcoBoost” self-defense workshop for women to educate and remind them that, despite their smaller build compared to men, they can bring out the fighter within.

Ford’s EcoBoost powertrain shares the same idea, being smaller than conventional engines, yet more powerful.

Ford joined the experts at the Legend Thai Boxing school to develop a self-defence workshop that fuses the art of Thai boxing and contemporary self-defence, to make an ideal class for women. Participants can take the skills that they learned and apply them to real-life situations, especially for women who drive, travel or live alone.

“Through the Go Further with EcoBoost campaign, we are introducing Ford’s innovative engine technology that delivers maximum power and performance despite its small size. The 1.0-litre EcoBoost engine is small enough to fit in the overhead compartment on a plane, but it comes with the same power of a 1.6-litre engine – all while delivering one of the best fuel-efficiency figures of vehicles in the same segment,” said Tidayut Nophaket, communications director, Ford Thailand.

“Similarly, although women may be smaller in size, Ford believes that they have hidden potential inside that can be used efficiently to maximise power. We organized this workshop to illustrate the concept of ‘small but powerful’ in an engaging manner.”

The new Ford Fiesta with 1.0 EcoBoost engine was recently awarded the Women’s World Car of the Year and the Women’s World Car of the Year Economy Car. The judges praised its fuel-efficient engine, which reduces fuel consumption by 20 per cent. The car was also applauded for being environmental-friendly and reducing the CO2 emissions by 15 per cent, delivering sub-100 g/km CO2 emissions. Ford will launch the new Fiesta with 1.0L EcoBoost engine as the first model in Thailand this year.

The trainers at Legend Thai Boxing also provided some basic self-defense tips for women. If the attacker approaches in close-range, the hardest parts of the body which are the elbows, knees, fists and the head can all be used as a weapon to hit the attacker. For women who aim to defend themselves, attack only the weak points: nose, pharynx, below the diaphragm and in the groin. When elbowing the attacker, the blow needs to be in the ribs or to the chin only. This is because women’s size allows a good attack in the two areas. Most importantly for self-defense, do not attack the same areas too many times, or the attacker will know to break way. The key is to deliver a debilitating blow with the first hit.