The Michelin guide to Thailand’s best restaurants will go beyond Bangkok to the southern tourism locations of Phuket and Phang Nga by year’s end, part of the country’s efforts to keep attracting visitors.
Segsarn Trai-Ukos, Country Director of Michelin Siam Co., Ltd. and Secretary General of Michelin East Asia and Australia, revealed that the extension of The MICHELIN Guide’s reach to Phuket and Phang-nga is part of Michelin Group’s commitment to contribute to the prestige of local Thai gastronomy and hospitality scenes on a worldwide scale, and make travel more enjoyable for everyone – in line with Michelin’s corporate slogan: “A Better Way Forward”. The expanded guide will be published in November, according to the Thai unit of the French tiremaker and publisher and will be available in a bilingual edition (Thai and English), in both print and digital versions.
The review can boost tourism revenue by highlighting the different cuisines available, Tourism Authority of Thailand Governor Yuthasak Supasorn said in an interview. “Gastronomy is Thailand’s strength,” Yuthasak said, adding the goal is to cover the whole country by 2021 under a five-year agreement with Michelin. A debut Michelin guide was rolled out last year for Bangkok, long a food-lover’s paradise. Indian restaurant Gaggan was among three that won two stars in the review, but none of those assessed achieved the coveted top accolade of three stars.
Yuthasak said Michelin’s anonymous restaurant reviewers have been conducting inspections in the south since April. No plans for a further expansion to Hua Hin have been announced.