Proudputh Liptapanlop, Managing Director, Proud Real Estate Co., Ltd. said that “we strive to develop high quality real estate projects that elevate people’s living standard. Our portfolio reflects the ambition to goes beyond all expectations in every segment we enter, with such projects as the InterContinental Hua Hin Resort, one of the most prominent luxury hotels in the heart of Hua Hin, which recently won the Best Hotel Thailand 2013 – 14 from Asia Pacific Hotel Awards, the Blu Port Hua Hin Resort Mall on 20-rai land plot worth Baht 4,000 million, and Vana Nava Hua Hin, the first entertainment complex in Asia to come with ‘Water Jungle’ concept and the first in Thailand to feature over 16 waterpark attractions from WhiteWater, the world’s leading waterpark and attraction company.”

To keep up with consumer needs in more diversified segments, we are expanding investment into the residential segment, with focus on high-end projects in the location strategically chosen as the best, the ‘Destination within a Destination’, aligning with future residence selection trend and lifestyle of new generation consumers who are looking for extraordinary urban living. Major location selection criteria include the heart of the city, central business district surrounded by facilities and amenities and close proximity to convenient mass transportation systems and routes.”

The company’s key strategy in entering new market segment is partnership with well-established, experienced business operator in the respective industry, as seen in the joint investment with The Mall Group in developing the BluPort project.