TAT kicks off “Thailand Extreme Makeover” campaign to promote medical tourism
The Tourism Authority of Thailand (TAT) has just kicked off its new digital marketing campaign, “Thailand Extreme Makeover” to promote the kingdom as a centre of medical tourism.
Tourists from all over the world are invited to join a “reality-type” contest in which the selected contestants undergo makeovers including various cosmetic surgery procedures. There is a 5,000 US Dollars cash prize up for grabs as well as a chance to win luxury trips to Thai tourist destinations.
Mr. Thawatchai Arunyik, Governor of TAT said, “The Thailand Extreme Makeover campaign is a reality competition that will not only create awareness about Thailand as a destination for medical tourism and the excellence of our medical facilities, but also promote the kingdom as a travel destination with something for everyone.
“The “Thailand Extreme Makeover” digital marketing campaign will give anyone who likes the idea of completely changing their appearance, the chance to do so at the hands of skilled Thailand-based surgeons.
During their stay in Thailand, each of the contestants will be videoed and clips will be uploaded to the special Thailand Extreme Makeover website. This will allow their friends and relatives to watch and follow the progress of the makeover as well as allow members of the public to vote for their favourite contestants.