The Tourism Authority of Thailand (TAT) has plans to invest 124 million baht in strategic planning to attract foreign tourists from the ASEAN region. The plan is expected to generate over 1.3 billion baht in revenue. In 2015, the TAT plans to come up with marketing strategies in order to attract foreign visitors from Thailand’s neighboring countries, as they are a group considered to have high spending potential and could possibly increase tourism revenue up to about 1.31 billion baht. The TAT has also allocated a budget on marketing campaigns to attract tourists within each country.
They plan to spend 16.6 million baht in Indonesia, hoping to generate 155 million baht in return, and 30 million baht in Malaysia with expectations to receive 415 million baht in return. As for Singapore, the TAT plans to spend 44 million baht, aiming to get 457 million baht back, and 34 million baht in Vietnam with the hopes to generate 279 million baht in return.
High-potential spenders are willing to pay roughly around 5,900 baht per night at hotels, while usual tourists would pay around 1,700 baht per night. Overall spending for hotel rooms per trip around 25,000 baht for high spenders compared to around 6,300 baht for regular tourists.