The Tourism Authority’s Newest Campaign “We Love Local”

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The Tourism Authority’s Newest Campaign “We Love Local”
The Tourism Authority’s Newest Campaign “We Love Local”

The Tourism Authority of Thailand with help from public and private sectors has a new campaign called “We Love Local” that’s designed to get more people visiting specific communities around the country.

“Traveling to individual communities to share in local experiences is a popular tourism trend all around the world right now, with more and more companies and organizations becoming interested,” says deputy governor Noppadon Pakprot. “This increasing corporate desire for experiences in lesser-known areas of Thailand is an excellent sign for local community tourism because of the greater purchasing power and fewer limitations in terms of the seasons to travel. “However, the size and dynamics of each company differ and so do the demands and interests.

This is why the TAT is ensuring both variety and flexibility for this particular market, with 50 local communities to choose from. “These destinations have all been categorised in terms of their unique characteristics, identities and main tourist activities, making the difficult task of corporate tourism planning much easier and rewarding for organisations.” The 50 communities are grouped in 10 categories The King’s Wisdom, GI (Geographical Indications) Products, Culture, Highlanders, Agro-tourism, Thai Fabrics, Gastronomy, Eco-adventures, Homestays, and School & Family Outings. TAT Governor Yuthasak Supasorn will personally promote communities devoted to His Majesty the King’s philosophy. Eight tour operators are available for package tours covering multiple destinations according to the named categories.

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