Coca Cola has announced the biggest promotion of the year to celebrate the 100-year anniversary of the iconic Coke glass bottle by giving away a million bottles of Coke, Fanta and Sprite until 30th April 2015 Coca-Cola, Thailand’s leading producer and marketer of non-alcoholic ready-todrink beverages, has announced that it aims to further strengthen its leadership position by organising major campaigns around celebrations to mark the 100th anniversary of the iconic Coke glass bottle which was first introduced in 1915 and which has become one of the world’s most recognisable shapes anywhere on earth.
As part of the 100th anniversary celebrations, the Coca-Cola system in Thailand launched its biggest promotion for 2015 with a budget of Bht 450 million. It has special words printed under the bottle-caps of more than million bottles of Coca-Cola, Fanta and Sprite. Consumers can collect and exchange any five caps with the special words for one free bottle of Coca-Cola, Fanta or Sprite until 30th April 2015. Mr. Nuntivat Thamhatai, Public Affairs & Communications Director, Coca-Cola (Thailand) Ltd., said, “Created in 1915, the Coke glass bottle is one of the world’s first commercial ‘icons’ and has achieved iconic status as a symbol of a refreshing and uplifting experience.
It remains an important asset to our business to this day. It has won over consumers in Thailand and the world over for 100 years.” “We are investing more than 450 THB million in our biggest marketing programme of the year to celebrate this globally significant milestone. The marketing activities include a massive promotion campaign, activities at points of purchase, fizzy fun Songkran activities and Coke global exhibition tour. All of these are testament to a unique success that only Coke can do,” added Mr. Nuntivat.
He said that surveys conducted around the world, consumers had repeatedly said that drinking from a glass bottle made the experience of drinking Coca-Cola particularly refreshing. Ms. Prapaipak Weigl, Senior Brand Manager, Coca-Cola (Thailand) Ltd., said, “The iconic Coca-Cola glass bottle is one of the world’s earliest and most successful commercial packaging innovations. It was introduced in 1915 to support the brand’s marketing efforts and reinforce the distinctiveness of the brand.
Its unique contour shape makes it recognisable by touch, even in the dark.” Coke is the iconic brand and the world’s number one beverage that keeps people around the world refreshed with 1,900 million glasses consumed daily. The sparkling beverage market in Thailand is estimated to be worth 47,330 million THB in 2014.