United Nations Tourism The United Nations has tapped an ambassador with universal appeal to spread its message of sustainable and responsible tourism: Hello Kitty
As one of the most recognisable, lovable and least offensive characters in the world, Hello Kitty is a safe choice for the part. As “Special Ambassador,” the feline character will become the whiskered, bow-tied face of the United Nations World Tourism Organisation’s “International Year of Sustainable Tourism Development.” Part of her role is to educate travellers on how to be a responsible tourist. The UNWTO has also launched a handbook on tourist etiquette entitled “Travel. Enjoy. Respect”; reminding travellers how to practice respectful, mindful tourism. The campaign was developed amid a tourism crisis in Europe, where disgruntled locals in Spain and Italy took to the streets in anti-tourism marches to protest overcrowding and disrespectful tourist behaviour. “Travelling is a gift,” says a sweetly voiced Hello Kitty in a promotional video. “When you travel, remember to honour our planet. Respect nature, respect culture, and respect your host.